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Internet as the medium

Maybe the error will surface soon. I have had some mild rants against Jeff, and I think he got the point now. Let me add a tiny disclaimer first: Jeremy Keith needed no less than two days to fully convince me that I was wrong myself. So, if anything, believe him.

The common mistake

A common mistake is, you may have guessed with my current layout, wanting to be pixel-perfect. This is a myth. With the current spread of browsers, resolutions, OSes, colour settings and all possible combinations between all of these, there is no such thing as a pixel-perfect layout. Yes, you could try and achieve it by making it all image-based. However, that will mean a massive loss in terms of accessibility. I won’t even mention Flash here. The foundations of this mistake are very clear: print.

What’s wrong with print? Nothing. Absolutely nothing. It’s in fact my secret passion. However, internet was not made for print. Oh yes, do go ahead and make all your web pages a PDF. Accessibility? Sod accessibility! … Exactly. The point is, you can’t say “this thing goes to the left a bit, and everyone will see it like that”. You know it cannot be like that. With the vast amount of browsers alone, you can’t go pixel-perfect.

In the end, the conclusion will be clear and maybe a bit harsh to some: internet is a new medium. Yes, I can explain that, even though it’s been around longer than I have. Simple: people tried to feign other media on the Internet (internet with a caps ‘I’ is the medium from now on – with a lowercase ‘I’ it’s the thing we use this very moment), trying to make it do what print does, what TV does (remember those portals that offered you the news as video files? Doesn’t work, does it? Anyway, this trying to make it look and function like something else is the exact reason why the internet hasn’t evolved as much as it should have yet.

Let’s make some sense

Here’s Jeremy Keith’s account in the story then. Liquid design is an example of the advantages of the Internet over any other medium. Liquid design (up to a certain extent) safeguards a layout of sorts on any resolution. Liquid beats Paper. If Jeremy doesn’t beat me to it, I’ll get a write-up done on liquid design as well. Anyways. Why treat Internet as a newspaper or a magazine when there’s so much more to offer (direct commenting and other media mixed, and various other sorts of interactivity with that, to name something)? Alright, do create your newspaper style website, but don’t sacrifice the Internet for it. There’s more to the internet than just ‘other media in the mix’.

Another example. Accessibility. Accessibility is a hot issue, mostly because most people don’t get it and because governments finally do get it. Come OS X Tiger, accessibility will take another step, an ‘in your face’ step. Tiger will have a built-in screenreaderesque program, so Sites That Suck will not be loved by blind Mac OS users, and even though they couldn’t even get there before, they have now spilled their credit.

A newspaper is far from accessible. TV is even worse. Internet is not even remotely comparable. It indeed can be accessible, something that makes it stand out from the others.

So, mister know-all, how do we treat this new medium then?

I am not the one to decide, however, there are many of you already doing it correctly. The trick is to fill the gap that exists between the other media, and to build on that. Extend. Ajax (I still hate the name, but that aside) is a fine example of that, with the geniuses over at 37signals doing a great job with it. Also, Wikis. Yeah, that’s all I’ll say. Wikis are a fine example of what the Internet is meant to be about (if anyone opts for a post by me about money and content, go ahead ;)): free content by little effort.

For those of you who skimmed to the end just to read the dirty words (penis, titties, bum), here’s the lowdown: as my good buddy Seth Rasmussen once said (or something along these lines), Internet has much more potential than to just be Television++.

(To those of you (I’m looking at you now, Anatoly) thinking “Gee, that Rob sure does seem to like liquid layouts,” yes I do. I just picked that as a prime example, because it’s something unseen before the Internet was there, and it still needs its promotion. Do no see this post as a billboard for liquid design, but as another point on the map towards the new medium.)

More on this topic

Hello to Miles

Pete’s a father now to a son named Miles. Go and have a look. He’s damned cute. Go congratulate Pete and his wife.

Thanks and also this

Thanks all for liking my redesign (or most of you). I might create a CafePress shop if there are like, at least errr… three people or something wanting an object with the logo on it. Lemme know. They have like anything.

Now, something we will all appreciate as well: Anatoly finally launched his English weblog called Fecklessmind. I dig.

Update: There now is a CafePress shop where you all can buy stuff. Any product requests? In the comments, please.